In the wake of unprecedented economic growth, Thailand has become one of Southeast Asia's most popular shopping paradises. With commodities as well as markets becoming more sophisticated, the serious shopper can expect to find not only Thailand's well-known host of unique handicrafts, but also a superb choice of luxury buys. All items are distinguished by fine Thai workmanship, the result of both time-honored crafts and of modern technological skills.

Thailand presents the shopper with     unparalleled opportunities, offering a wide selection of unique locally made goods. The product of time-honored cottage industries or of modern technological skills, all items are distinguished by superb Thai craftsmanship Whether you are looking for luxury buys, such as silks and gems, fashion items, artworks, handicrafts or attractive souvenirs and gifts, you'll discover an exceptional range of quality buys offering excellent value.

The variety of what to buy is fully        matched by an exciting choice of where to buy. From the ease of modern air-conditioned shopping plazas and department stores to the fascination of traditional markets and street stalls, there is every scope for both the browser and the dedicated bargain-hunter.

Shopping in Bangkok is not limited to one or two major streets and there are many areas throughout the city affording ample choice and easy access. One such area, for example, is along Silom and Suriwongse Roads in the vicinity of the Dusit Thani, Montien, and Tawana Hotels. This includes Robinson's Department Store, Central Department Stores, the Charn Issara Shopping Centre, dozens of silk shops, antique and decorative reproduction shops, boutiques of ready-to-wear women's clothes, men's tailors, and shops selling leatherwear and other goods.

Outside Bangkok, the main city for shopping is Chiang Mai, the unquestioned center of traditional Thai handicrafts. The Night Bazaar is a good place to sample the full range of local products such as cotton, lacquer ware, silver, hill tribe clothing, Burmese tapestries, painted umbrellas, and woodcarvings. While in Chiang Mai, make a point to go to some of the factories that offer demonstrations of how these goods, particularly lacquer, silk, silver, and paper umbrellas are actually made.

Pattaya also has many shops selling Thai       goods and wide selections of precious stones since the popular resort lies near Chanthaburi, where numerous gems are located.

Fixed prices are the norm in department stores and a number of shops in Bangkok, but at most other places bargaining is acceptable and expected. There are no hard and - fast rules for bargaining, and much depends on your skills and the shopkeeper’s mood. With patience and a better price, you’ll also enjoy shopping as an art.